OUR RAAD Story
RAAD® was born from one of life's messier moments.
When our second daughter arrived two months early, obsessive cleaning became our world. We were washing hands constantly, ours, and our elder daughter's. We needed products that were genuinely kind to skin, reliably powerful and, frankly, worth looking at.
We couldn't find anything that felt right. There were nice scents, but nothing unique. Large international companies were offering elegant fragrances and nice-looking bottles, but still using plastic. Supermarkets had options for natural formulations but with uninspired perfume and packaging that belongs under the sink.
So we made it ourselves.
And we become obsessed: because fragrance isn't decoration. Your olfactory system connects directly to the brain's limbic system, the seat of memory and emotion, bypassing conscious thought entirely. The right scent doesn't just smell good, it builds memory connections so powerful that a single encounter can transport you.
Powerful, naturally derived formulations made in NZ, that clean reliably and treat your skin with care. Vessels built to last a lifetime, designed to earn their place in your home with an intentional circulation system built in. Fragrances that lift both your mindset, and your interior.
We're problem solvers and creators who believe design should inform everyday life. That sustainability and luxury are not opposites and even the most mundane daily task can become a meaningful moment.
That's a RAAD® life. It's how we strive to live. And it means no compromise.
Matt, Bec, Zoe & Issy.
RAAD Products
Addictively Fragranced
Fragrance defines us. It’s the DNA within the RAAD® experience and it’s made for an under-valued sense that generates memory recall and cultivates memory making. It’s simple enjoyment. All of our scents are about coming home, home to live a RAAD® life.
Empathetically Crafted
A RAAD® life is forever. So everything we do has the future in mind to ensure generation after generation experience (and care for) the world in all its glory. Empathetically crafted means our process begins with empathy, thinking about the impact and the opportunity at every junction for every entity. We craft for the users, the makers, the planet today, the planet tomorrow.
RAAD Fragrances
All RAAD® formulations feature one of our unique, discerning fragrances. Crafted in Grasse France, each scent is gender neutral, deeply addictive and designed to evoke positive emotions to cultivate memory connections.
We have created our fragrance portfolio to encourage meaningful choices for your home & body. Choose one signature scent, or select from our collection and align aroma to purpose, be it on your skin or wafting gently through your surroundings.
RAAD Formulations
RAAD®’s plant based formulations are a blend
of nature’s finest and humanity’s best scientific developments.
Naturally Derived, Scientifically Proven.
Designed to be highly effective, nourishing
and insanely enjoyable thanks to a combination
of clinically proven ingredients and carefully curated active botanicals.
A RAAD Future
To be truly RAAD®, it’s important to us that we reduce our impact on our beautiful planet.
To help conquer this, our bottles are glass, our vases are ceramic, our packaging is biodegradable, our shipping to you is carbon neutral, our refill pouches are recirculated and our ingredients are future friendly.
